How to handle listing templates if you just have to have one If you are going to have a listing template, make sure that it’s responsive and make sure that next time eBay announces some listing policy changes it’s easy to implement the updates and amend your listings. You also want to have some strong cross promotions to your other items, your shop categories and your star buys. You want to build your brand, you want your logo prominently displayed and tell buyers about your company and service to convince them that they should buy from you and close the deal rather than browse some competitor products. Many sellers will think I’m barking mad suggesting that everyone changes to text only listing descriptions.
There’s little point at all in repeating this information in your description and with the latest Seller Release changes, those that have will have the most editing to do. At one point even specifying the payment methods you needed had to go in your description, but today eBay have payment, shipping, returns, and business seller information sections to complete. These tabs hark back to the days when eBay didn’t have boxes in the listing flow for the information buyers needed. For starters you’ll have to completely remove the contact tag and you’ll probably also want to edit the information in the returns tab. Many eBay professional designs have tabs for “Returns”, “Payment information”, “Contact us” and the like. Tabs in listing designsĮBay’s latest edict goes a little further than just changing a few lines of text on your listings. That means you’ll have to go back to your designer and ask for a new image without the contact information to be created. The latest eBay Seller Release will have you editing your listing to update your returns policy, remove active content and remove any contact information you have on your listings or elsewhere on your eBay shop.Įven worse than editing the text in your descriptions, some sellers have templates with their phone number or email address embedded as an image in their shop and listing templates. eBay are forever changing their listing policies and each time they do sellers are forced to update their listings – it may be better to keep the description as a text description and, especially on mobile, text only descriptions are fine.
Why eBay listing templates aren’t always a good thing You can’t even see an eBay shop on the eBay mobile app so it’s much less important. In truth I was always more of a fan of listing template design then I was of shop design – that’s because the first place a buyer is likely to encounter your business on eBay is on a listing. For many years I had a Frooition designed eBay shop and listing template.
I used to be a great fan of professionally designed eBay templates.
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